Let’s talk about nails. Before social media, there really wasn’t much to say about them. You chose a color, you got them painted, and that was the end of the story. Booking an appointment was a breeze; you could usually find a time and day that worked for you without any drama.

​But today? Everything has changed. Because our hands are in every photo—holding a coffee, a bag, or a cocktail—nails have become a starring character. While it’s great that they always look polished and "camera-ready," things have gone to the extreme. We’re seeing huge, intricate designs that make you wonder: how does anyone do everyday chores with these? Now, we’re locked into a cycle of changing colors and art every 20 days just to keep the "content" fresh.

On one hand, it’s great to see so many people building successful careers and businesses out of nail art. But on the other hand, can someone explain the math to me? There are more nail salons than ever before, yet trying to book an appointment feels like trying to win the lottery. We’ve gone from 'simple maintenance' to a high-demand luxury."